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You know it's important for a company to interact with its customers on social media, but should companies connect with employees through internal social media, too?

Research from APCO Worldwide and Gagen McDonald shows they should, and an infographic with the study's results shows the many ways in which companies can benefit from doing so.

Employees who work at a company with internal social media are:

• Seventy-eight percent more likely to buy the company's stock.
• Sixty percent more likely to give their company the benefit of the doubt in a crisis.
• Thirty-nine percent more likely to recommend the company's products and services.

Not only that, but more than half (58 percent) of employees prefer to work at a company that uses internal social media, and 86 percent would refer others for employment at that company.

About 50 percent of companies currently have internal social media channels in place, including blogs, wikis and sites similar to Facebook. Is your company part of the 50 percent?

Check out the graphic for more on the benefits of internal social media:

(View a larger image.)