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Integrate analysis and intuition when facing tough choices

It can be difficult to integrate the two, especially when you’re coordinating input from several members of your group.
By Communication Solutions | Posted: January 28, 2013
Decision-making has intuitive and analytic sides. Both are important, but it can be difficult to integrate them, especially when you’re coordinating input from several members of your group.
For example, imagine that you and your group are hearing a talk or a series of presentations about various options for deciding a complex issue, such as a new software system or customer service procedure. Try the following three steps to make the most of the group’s responses:
1. Divide the group into two teams of note-takers. The analytical team records the main points and key details from the talk as objectively as they can. The intuitive group, however, listens intently and records only the questions, ideas, and impressions that come to mind.
2. Organize the notes. After the presentation, one person from each team organizes the team’s notes into an easy-to-read summary. Distribute copies of both summaries to everyone on both teams. Allow the group a few days to study the notes before meeting to discuss them.
3. Discuss the notes. Meet again as a group to consider the teams’ findings. You might start with the list of questions and insights, drawing on the more objective information to provide answers that will help you make your decision.
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