Can you guess the 10 most hated companies in America?
Consumer research and company financials were assessed by online media outlet 24/7 Wall Street. Is your company on the list? We hope not!
Unhappy consumers, horrible customer service, atrocious brand impressions, and outrageous pricing of products and services.
These are a few of the areas evaluated by 24/7 Wall Street, an online news outlet that provides analysis and commentary for U.S. and global equity investors, when it compiled the 10 most hated companies in the U.S.
In addition to consumer research, 24/7 Wall Street also looked at company financials — earnings, profit forecasts, product development and quality, and brand valuations. Of course this led to poor returns to investors and shareholders.
The author explains: "Some of the corporations on this list also have had to fire significant numbers of employees due to the recession. Downsizing causes poor morale, increases the workload of the remaining staff and affects customer satisfaction when service is poorer."
There a few surprises including Facebook and Johnson & Johnson. And obvious "winners" in Netflix and Bank of America.
You can see the entire list here. Do you agree?