4 reasons why you need a company newsletter

An electronic newsletter or e-newsletter is a beneficial way to stay in touch with your target audience: Past employees who have left on good terms, current employees, and potential employees. Here are a few reasons:

Savings

An electronic newsletter is an inexpensive way to get news and messages from your organization out to the world. There are no printing or postage fees when you go electronic, so you can send out more for less. Also, you can save time (and money) in production. After you put together a newsletter, you don't need to spend more time for printing, binding, and preparation for the mail house. When it's ready to go, simply hit the send button.

Proven response rate

The industry average for electronic marketing compared to traditional marketing is much higher. More eyeballs look at an interesting and informative electronic newsletter than a newsletter in the mailbox.

Promote your business with existing staffers

By having an e-newsletter that goes out regularly (weekly or monthly), you can stay top of mind with people, especially those who can offer strong referrals for talent. This follow-up will encourage them to continue to keep an eye on what HR is doing and what you may be looking for. Plus, by having an e-newsletter you can interact much easier with all people by putting hyperlinks to your website. This makes it easier for them to get more information on specific topics of interest. 

Keep it simple

Remember, sometimes less is more. People have very short attention spans. To do your newsletter right, keep content on point and to a minimum. Keep it interesting to entice them to keep reading and look out for future issues.

A version of this blog first appeared on Wax Communications.